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Marketing Ideas for 24 Hours Pharmacies in France 

There are very many independent 24 hours pharmacies in France. It may even be difficult to know how to endorse a pharmacy with so much competition in the current market setup. Although customers can go anywhere to get their prescription medications, one should ensure that his or her pharmacy is selected. Developing unique ideas to market the pharmacy should be a priority.

This article aims to decipher some of the marketing ideas and concepts that can be used by 24 hours pharmacies in France to grow their clientele base.  These marketing ideas can help in enhancing the pharmacy’s foothold in the community and increase profits.

Print Advertising

Marketing is a challenging but paramount task.  Some of the 24 hours pharmacies in France may have tried print advertising in the past and failed to see a return. The problem may not have been with the idea of advertising for your pharmacy but with where the advertisements were placed. Whilst newspapers and similar print media materials may seem more logical, they aren’t targeted enough. Instead, pharmacies are advised to put advertisements up on community boards or other areas customers will see them. As an alternative, a pharmacy may send marketing materials directly to targeted customers through emails or messages.

Online Advertising

The principles guiding print advertising for 24 hours pharmacies in France are similar to those in online advertising. Instead of a pharmacy management paying for broad advertisements like billboards, they could try to put up Google Adwords or Facebook Ads. These ads may be targeted specifically by interests, searches and most importantly based on geographic location. Pharmacies may test the efficiency of pharmacy ads samples with small investments first and squeeze them in anticipation of getting the desired returns.

Direct Mail and Email Marketing

Once a pharmacy collected patients’ emails or postal addresses, there shouldn’t be a hindrance as regards sending them pharmacy marketing materials. They might find the information therein valuable and be educating. However, it is advisable to avoid touting the benefits of the pharmacy and instead reserve communications for when there is an important thing you want to let them know. For example, let them know about valuable and innovative pharmacy ideas like special events or discount information.

Partnership with Local Businesses and Influencers

24 hours Pharmacies in France can utilize marketing techniques offered by businesses and influencers within its locality. This can be a great way to get the word out using trusted members of the community. Partnering with doctors, office managers, and community health organizations to offer deals and trade arrangements can turn into the best marketing method.

Holding and Financing Community Events

Another way to market any 24 hours pharmacies in France is through working in collaborations with local businesses and get involved with community events. Funding an event in the locality of the pharmacy enhance its picture in the eyes of the customers. Being philanthropic makes the people around a business feel indebted to give back something to you in return. To a pharmacy, this will definitely increase sales volume.

Improving Customer Service

A flawless and devoted customer service can serve as a good way to promote the performance of 24 hours pharmacies in France. Instead of keeping customers waiting, the pharmacy management must set a policy of helpfulness and attentiveness that all the pharmacists should follow. The pharmacy management can even formulate an exclusive staff greeting to use when interacting with patients. This can go a long way in helping to reinforce the pharmacy’s brand.

Giving Free Information

The value that pharmacies create for customers is not just in the prescription medications. Arguably, one can also take it to be information you can provide that other competitors do not. Creating information packets that you can give away for free that include information about specific medications or more general pharmacy marketing materials that cover overall health.

 Have Vibrant Displays

24 hours Pharmacies in France should aim to be maximizing profits in their activities. Once the customers are in the pharmacy, the pharmacist is required to improve the way medicine is displayed on the shelves. This can create displays that draw the attention of the customer’s eyes. The use of large displays provides additional information about product benefits. It can help patients to see the value in products they may not have intended to buy. Impulse purchases are created this way.

Offer Discounts

Discounts should not be the first product promotion of marketing technique to be utilized. However, offering discounts is a brilliant marketing idea for pharmacy. It is a great way to woo more customers. Working with a distributor that offers overstock and short-dated Rx, a pharmacy can purchase discounted pharmaceuticals that will improve profit margins. In addition, it will also allow the pharmacy to offer much better discounts to your customers.

 Revamp the Pharmacy Website

Having a superior quality website is one of the most valuable assets that a 24 hours pharmacy in France can have. It may not be the sole way to gain business but it definitely will be a key player in wooing customers. Building a colorful and informative website should be the aim of any pharmacy in France. In addition, these sites would require SEO articles, informative article, medical guides among other medicine content. This makes the website to meet the expectation of the readers in solving their medical queries.

Use Social Media Marketing

Recent trends in marketing have delivered a swift technological method which has not been fully explored. Social media marketing is an absolute MUST for every 24 hours pharmacies in France! If any busyness is not on social media then much is being missed out on a critical opportunity for free promotion. The management should greatly consider utilizing multiple platforms that are currently available such as Facebook, Twitter, Whatsapp, and Instagram among others.

One tip to using social media to reach more people is to request existing friends and acquaintances to share your content. If a company or product is mentioned in a positive light, tag them and chances are they will share your content.