A flawless and devoted customer service can serve as a good way to promote the performance of 24 hours pharmacies in France. Instead of keeping customers waiting, the pharmacy management must set a policy of helpfulness and attentiveness that all the pharmacists should follow. The pharmacy management can even formulate an exclusive staff greeting to use when interacting with patients. This can go a long way in helping to reinforce the pharmacy’s brand.
Giving Free Information
The value that pharmacies create for customers is not just in the prescription medications. Arguably, one can also take it to be information you can provide that other competitors do not. Creating information packets that you can give away for free that include information about specific medications or more general pharmacy marketing materials that cover overall health.
Have Vibrant Displays
24 hours Pharmacies in France should aim to be maximizing profits in their activities. Once the customers are in the pharmacy, the pharmacist is required to improve the way medicine is displayed on the shelves. This can create displays that draw the attention of the customer’s eyes. The use of large displays provides additional information about product benefits. It can help patients to see the value in products they may not have intended to buy. Impulse purchases are created this way.
Discounts should not be the first product promotion of marketing technique to be utilized. However, offering discounts is a brilliant marketing idea for pharmacy. It is a great way to woo more customers. Working with a distributor that offers overstock and short-dated Rx, a pharmacy can purchase discounted pharmaceuticals that will improve profit margins. In addition, it will also allow the pharmacy to offer much better discounts to your customers.
Revamp the Pharmacy Website
Having a superior quality website is one of the most valuable assets that a 24 hours pharmacy in France can have. It may not be the sole way to gain business but it definitely will be a key player in wooing customers. Building a colorful and informative website should be the aim of any pharmacy in France. In addition, these sites would require SEO articles, informative article, medical guides among other medicine content. This makes the website to meet the expectation of the readers in solving their medical queries.
Use Social Media Marketing
Recent trends in marketing have delivered a swift technological method which has not been fully explored. Social media marketing is an absolute MUST for every 24 hours pharmacies in France! If any busyness is not on social media then much is being missed out on a critical opportunity for free promotion. The management should greatly consider utilizing multiple platforms that are currently available such as Facebook, Twitter, Whatsapp, and Instagram among others.
One tip to using social media to reach more people is to request existing friends and acquaintances to share your content. If a company or product is mentioned in a positive light, tag them and chances are they will share your content.